Changing the Blueprint: Rethinking Email Marketing for Mobile-First Users

Every morning, millions of Americans hit the snooze button on their alarm clock, grab their phone and scroll through emails, social media apps, text messages, and more before they even get out of bed. A new survey suggests that a whopping 43% of consumers check their phones within the first five minutes of waking up, [more…]

Does Diversity Really Make Companies More Creative?

Rocío Lorenzo is trying to change the face of leadership. In her TED Talk, “How Diversity Makes Teams More Innovative,” Lorenzo reveals that the concept of more diverse teams being more creative isn’t just a notion. It’s a scientifically sound statement that she and her team at the Technical University of Munich studied and found [more…]

How to Run a Successful LinkedIn Video Ad Campaign

With the introduction of LinkedIn video ad campaign content, you may be feeling one of two ways: ecstatic that the platform is rolling out this new feature, or terrified because it’s yet another platform for which you need to adjust to, figure out, and carefully execute a marketing plan. Maybe the new feature has you [more…]

10 Rules to Have Better Networking Conversations

I don’t know about you, but the next couple of months are a whirlwind of networking mixers and large conferences. It’s always great to connect with peers, meet new people and learn industry trends. However, for all the many benefits of these networking events, they also can be filled with pressure and social awkwardness. Whether [more…]

10 reasons why LinkedIn is more effective than brushing your teeth

Did you know that more people own a cell phone than a toothbrush (according to the Mobile Marketing Association of Asia)? First of all, gross. Second, this is a staggering fact to think about just how connected people are to their phones, social media and internet. In today’s digitally connected world, it’s more important than [more…]

5 Reasons to Say Yes to Networking in the New Year

For most of us, networking isn’t at the top of our to-do list. It can be awkward (or worse, boring) and it can take time away from clients and deadlines. But, here’s the thing. Networking and the connections you build play a critical role in both your personal and professional growth. Networking can even be [more…]

LMI360 proudly supports Season for Sharing

LMI360 is proud to renew our support Season for Sharing, the annual campaign of The Arizona Republic and azcentral.com, in partnership with the Gannett Foundation, the Nina Mason Pulliam Charitable Trust and the Arizona Community Foundation, raises awareness and dollars for non-profit 501(c)3 agencies that help the Valley’s neediest. We are so fortunate to have [more…]

Success with the Internet of Things Requires More Than Chasing the Cool Factor

We’ve heard a lot of buzz about how Internet of Things (IoT) will be changing the future of business and technology. In 2017, Gartner is predicting that 8.4 billion “things” will be connected to the IoT worldwide; that’s up 31% from 2016 with a nearly $2 trillion impact. While many companies are eager to jump [more…]

Mobilizing Around Mobility

These days, when people search for more information they can immediately turn to their mobile phones to look up an address, connect with a colleague on LinkedIn or gather information before making a purchase. In fact, according to Google data, 96% of people turn to a smartphone to get things done. Mobile devices are creating [more…]

Is the key to productivity working less?

When project deadlines loom and workloads increase, many of us make the decision to increase working hours. Maybe it’s not more time you need, but a re-focus of your energy. If we look at a typical workday by the numbers, studies show that 28% of office hours are spent on email with another third in [more…]