Deciding whether or not you should partner with a professional marketing team is a tough decision. It takes careful consideration to figure out the best tactic for achieving optimal company growth on many different levels. Partnering with an external team creates synergy, extending the life (and reach!) of your current in-house team. Plus, marketing teams [more…]
3 Things Facility Managers Want to Find on Your Website
August 15, 2019 by –
We all know how important it is in business to make a good first impression. In fact, research shows that it takes 1/10th of a second to form a first impression about someone, with snap judgements about likeability, trustworthiness, competence and more made with a simple glance. When it comes to your website, your business [more…]
10 Quick Ways to Boost Your LinkedIn Profile in 2019
August 9, 2019 by –
Why is updating your LinkedIn profile so important? Updating your profile creates a good first impression, drives traffic and bolsters credibility during your job search or client pitch. But, standing out from a crowd of more than 645 million users across 200 countries and territories might seem a bit daunting. Thankfully, boosting your LinkedIn profile [more…]
Are your services ready to stand out this budget season?
August 2, 2019 by –
It may feel like the dog days of summer, but fall is right around the corner. And while it may feel early, it’s that time of year when you need to be in front of your commercial facility, real estate and property management prospects to secure your place in next year’s budget. Organizations with [more…]
Keep Your Social Media Strategy on Track with a Content Calendar
July 12, 2019 by –
While you might be a pro at brainstorming and creating killer social media content for your audience, deciding which platforms to utilize and exactly when to share your content can be a little trickier. That’s why it’s important to create a social media content calendar. A content calendar helps to keep your social media strategy [more…]
5 Tips for Successful Content Creation
June 6, 2019 by –
From blog posts to webinars, eBooks to infographics, and photos to videos, content marketing is king. Whatever content you choose, educational or entertaining material is the catalyst of many digital marketing strategies. In fact, 91% of B2B professionals use content marketing as part of their online approach. But, what constitutes great content creation? LMI360 breaks [more…]
How to Create a Killer Webinar (That Actually Generates Leads!)
May 10, 2019 by –
Webinars aren’t a new marketing tactic – nearly 58% of marketers use webinars for promotion! However, creating webinars isn’t just about promotional value to your company. In last month’s blog, we talked about being of service to clients in order to form meaningful relationships. Webinars are another great way to educate and inform, and hone [more…]
Serving vs. Selling: How to Build Lasting Client Relationships
April 12, 2019 by –
Scroll through any number of your social media outlets and I bet you’ll find post after post from professionals trying to sell you something. From connections wanting a better job to networking seminars trying to sell you a product, it’s common to see the, “I want you to pay me more because I want more” [more…]
Boost Open Rates with Better Email Subject Lines
March 8, 2019 by –
Nearly 281 billion emails are sent every single day, and one research firm projects that number will skyrocket to 333 billion emails per day by 2022. That’s a lot of subject lines! Whether you’re utilizing emails for marketing purposes or networking needs, every email is a pitch – or, an invitation to engage. Email subject [more…]
Get the Most from LinkedIn Pages in 2019
February 7, 2019 by –
Late last year, LinkedIn introduced LinkedIn Pages, stating it was “Your place to engage with people that matter most to your business.” LinkedIn Pages is a complete rebuild of what was formerly known as LinkedIn Company Pages, and aims to make it easier for brands, institutions, and organizations – people like you and me – [more…]
Recent Comments