Why is updating your LinkedIn profile so important? Updating your profile creates a good first impression, drives traffic and bolsters credibility during your job search or client pitch. But, standing out from a crowd of more than 645 million users across 200 countries and territories might seem a bit daunting. Thankfully, boosting your LinkedIn profile [more…]
How to Run a Successful LinkedIn Video Ad Campaign
April 10, 2018 by –
With the introduction of LinkedIn video ad campaign content, you may be feeling one of two ways: ecstatic that the platform is rolling out this new feature, or terrified because it’s yet another platform for which you need to adjust to, figure out, and carefully execute a marketing plan. Maybe the new feature has you [more…]
How to Make YOUR Team THE Place to Be
October 18, 2016 by –
What role does organizational culture play in delivering best-in-class customer service? Turns out, a big one! “Companies that effectively appreciate employee value enjoy a return on equity & assets more than triple that experienced by firms that don’t,” according to a study from the Jackson Group. “Employees who believe that management is concerned about them as [more…]
LinkedIn Just Made A Major Move – Did You Miss It?
August 12, 2016 by –
Fellow avid LinkedIn users may have noticed LinkedIn’s newest feature – starting with LinkedIn’s top 500 “Influencers” they have launched a new video feature through their app LinkedIn Record. We are excited to see how Influencers, and soon the rest of us, can use this new tool to increase profile views and share our messages [more…]
Social Media’s Influence on the Deep Web
July 12, 2016 by –
After the popularity of our last post on IoT (Internet of Things), we decided to do some more digging on social media’s influence on the IoT and the internet in general. In the past ten years we have seen a tremendous surge in the use of social media. Every day people are becoming more connected with mobile [more…]
New Year’s Resolutions for Your Business
January 15, 2016 by –
Something about the beginning of a New Year brings about a sense of renewal. Our New Year’s resolutions help us start over, get organized and live healthier lives – this is true in both our personal and professional lives. As I was thinking about New Year’s resolutions, I came across this great article, 4 New Year’s Resolutions [more…]
Don’t Drink and Tweet
December 9, 2015 by –
The holidays are here! As part of the holidays there are also more opportunities than usual to over imbibe at work-related, and not work-related, festivities. We’ve all been at that company holiday party where a person drinks too much and makes a fool of themselves. Now imagine if that same person had access to the [more…]
De-Bunking Social Media Myths
September 18, 2015 by –
In today’s ever-changing world of technology, it is important to stay informed on the effects of technology on the ways we market our businesses. There has been a lot of buzz about social media and many myths circulating about it. This great article, written by B.L Ochman, president of Whatsnextonline, and published by Bloomberg.com, outlines [more…]
How to Plan a Business Networking Event
August 4, 2015 by –
There are many reasons to host a business networking event – it is a great way to meet new people in your field, it can lead to new clients, and it can generate positive buzz about your company. Networking events can range in style from formal events with guest speakers and organized networking formats, to [more…]
Have You Googled Yourself Today?
April 21, 2015 by –
If you have Googled yourself (and, really, who hasn’t?), did you like what you saw? Was it the YOU that you thought you were? Maybe not! Googling oneself (or ego-surfing) is the digital age’s guilty pleasure, since we are all, to some extent, narcissists. “Googlers” want to know what others think and see about them. [more…]
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