The Power of Video and Visual Storytelling

Peanut butter and jelly. Pen and page. Song and dance. Video and marketing. They might be different, but they all make the perfect pair. If you want to increase your lead generation and social media engagement, start including video! Video marketing is easier and more affordable than ever with today’s technology. Here are a few [more…]

LinkedIn Recommendations: Why You Need Them and Exactly How to Get One 

You already know that having a strong LinkedIn profile creates good first impressions, drives traffic to your profile and bolsters credibility for job searches or client pitches. Even small updates like adding a striking photo or staying active on your LinkedIn account can take your profile to the next level! The nearly unlimited supply of [more…]

10 Quick Ways to Boost Your LinkedIn Profile in 2019

Why is updating your LinkedIn profile so important? Updating your profile creates a good first impression, drives traffic and bolsters credibility during your job search or client pitch. But, standing out from a crowd of more than 645 million users across 200 countries and territories might seem a bit daunting. Thankfully, boosting your LinkedIn profile [more…]

How to Run a Successful LinkedIn Video Ad Campaign

With the introduction of LinkedIn video ad campaign content, you may be feeling one of two ways: ecstatic that the platform is rolling out this new feature, or terrified because it’s yet another platform for which you need to adjust to, figure out, and carefully execute a marketing plan. Maybe the new feature has you [more…]

How to Make YOUR Team THE Place to Be

What role does organizational culture play in delivering best-in-class customer service? Turns out, a big one! “Companies that effectively appreciate employee value enjoy a return on equity & assets more than triple that experienced by firms that don’t,” according to a study from the Jackson Group. “Employees who believe that management is concerned about them as [more…]

LinkedIn Just Made A Major Move – Did You Miss It?

Fellow avid LinkedIn users may have noticed LinkedIn’s newest feature – starting with LinkedIn’s top 500 “Influencers” they have launched a new video feature through their app LinkedIn Record. We are excited to see how Influencers, and soon the rest of us, can use this new tool to increase profile views and share our messages [more…]

Social Media’s Influence on the Deep Web

After the popularity of our last post on IoT (Internet of Things), we decided to do some more digging on social media’s influence on the IoT and the internet in general. In the past ten years we have seen a tremendous surge in the use of social media. Every day people are becoming more connected with mobile [more…]

New Year’s Resolutions for Your Business

Something about the beginning of a New Year brings about a sense of renewal. Our New Year’s resolutions help us start over, get organized and live healthier lives – this is true in both our personal and professional lives. As I was thinking about New Year’s resolutions, I came across this great article, 4 New Year’s Resolutions [more…]

Don’t Drink and Tweet

The holidays are here! As part of the holidays there are also more opportunities than usual to over imbibe at work-related, and not work-related, festivities. We’ve all been at that company holiday party where a person drinks too much and makes a fool of themselves. Now imagine if that same person had access to the [more…]

De-Bunking Social Media Myths

In today’s ever-changing world of technology, it is important to stay informed on the effects of technology on the ways we market our businesses. There has been a lot of buzz about social media and many myths circulating about it. This great article, written by B.L Ochman, president of Whatsnextonline, and published by Bloomberg.com, outlines [more…]