For as much time as you spend creating quality content to send out to your email list, you should be dedicating some of that time on the quality of the actual email contact list itself, too. Unfortunately, your contact list naturally degrades about 25% every single year. That’s why it’s so important to continually update [more…]
Are your services ready to stand out this budget season?
August 2, 2019 by –
It may feel like the dog days of summer, but fall is right around the corner. And while it may feel early, it’s that time of year when you need to be in front of your commercial facility, real estate and property management prospects to secure your place in next year’s budget. Organizations with [more…]
Changing the Blueprint: Rethinking Email Marketing for Mobile-First Users
June 8, 2018 by –
Every morning, millions of Americans hit the snooze button on their alarm clock, grab their phone and scroll through emails, social media apps, text messages, and more before they even get out of bed. A new survey suggests that a whopping 43% of consumers check their phones within the first five minutes of waking up, [more…]
New Year’s Resolutions for Your Business
January 15, 2016 by –
Something about the beginning of a New Year brings about a sense of renewal. Our New Year’s resolutions help us start over, get organized and live healthier lives – this is true in both our personal and professional lives. As I was thinking about New Year’s resolutions, I came across this great article, 4 New Year’s Resolutions [more…]
Don’t Drink and Tweet
December 9, 2015 by –
The holidays are here! As part of the holidays there are also more opportunities than usual to over imbibe at work-related, and not work-related, festivities. We’ve all been at that company holiday party where a person drinks too much and makes a fool of themselves. Now imagine if that same person had access to the [more…]
De-Bunking Social Media Myths
September 18, 2015 by –
In today’s ever-changing world of technology, it is important to stay informed on the effects of technology on the ways we market our businesses. There has been a lot of buzz about social media and many myths circulating about it. This great article, written by B.L Ochman, president of Whatsnextonline, and published by Bloomberg.com, outlines [more…]
Powerful Email Subject Lines
March 27, 2015 by –
I recently re-read and interesting blog posted by Carrie Kuempel with VisibleGains tracking how presidential candidates backed by millions of dollars in consultants and technology are using email on behalf of their candidates. Carrie signed up to receive email from the Republican primary candidates and figured it would be interesting to see what subject line [more…]
Maximize Your Email Opens
March 9, 2015 by –
At LMI360 we send out and track thousands of emails every week for our clients. Informed thinking was that Monday and Friday were generally bad and that best results would be for emails sent Tuesday – Thursday, preferably mid-morning or mid-afternoon to avoid early morning crisis and lunch time activities. We decided to do [more…]
I’ll do better with my emails with these 10 old letter writing tips
February 21, 2014 by –
Before email, letter-writing guides were best sellers, the faddy self-help books of their day. There are still many things that we can learn from them before pressing “send”, says Simon Garfield. 1. Keep it brief, make it simple. This advice first appeared in a Latin tract somewhere between the 4th Century BC [more…]
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