Are You Overcomplicating Your Digital Marketing Strategy? 

Digital marketing can be a complicating beast, which means that overcomplicating your digital marketing strategy is an easy trap to fall into while planning. There’s one small secret the LMI360 team wants to let you in on, though: businesses everywhere are making their digital marketing strategies even more complicated than they need to be. Are you spending [more…]

3 Trends in the “Next Normal”: How to Make Your Virtual Events Awesome in 2021

Good riddance to 2020. As we creep into the third month of 2021 (we can’t believe it, either!) we’re breaking down the “next normal” in virtual event trends. These trends are here due to the pandemic, but they’re staying power is hinges directly on how well they performed last year. Virtual events became prevalent in [more…]

Successes in 2020: Video is the New Voice

Last month, we broke down some of 2020’s greatest Zoom fails: one woman took a bathroom break on camera, a successful employee’s husband showed up in the background of her video call without pants and one of our very own LMI360 employees turned herself into an avocado during a recent call and couldn’t turn off [more…]

The 4 Marketing Metrics You Should be Measuring… Right Now!

It may not be sexy, but driving your marketing decision-making with data is one of the best, actionable ways to track your progress and measure success. Some marketing gurus are in the camp of “the more, the better” when it comes to marketing metrics, while others think that simply having metrics is enough. Here at [more…]

The Power of Video and Visual Storytelling

Peanut butter and jelly. Pen and page. Song and dance. Video and marketing. They might be different, but they all make the perfect pair. If you want to increase your lead generation and social media engagement, start including video! Video marketing is easier and more affordable than ever with today’s technology. Here are a few [more…]

LMI360: We Can Help

The social distancing and shelter-in-place restrictions due to the COVID-19 pandemic have presented many new and unique challenges for office workers more accustomed to traditional 9-5 jobs. Much of the workforce has been forced to transition to entirely remote work (seemingly overnight) as the coronavirus pandemic surges in the US. At LMI360, we’ve operated with [more…]

5 Reasons You Should Partner with a Professional Marketing Team

Deciding whether or not you should partner with a professional marketing team is a tough decision. It takes careful consideration to figure out the best tactic for achieving optimal company growth on many different levels. Partnering with an external team creates synergy, extending the life (and reach!) of your current in-house team. Plus, marketing teams [more…]

Are your services ready to stand out this budget season?

  It may feel like the dog days of summer, but fall is right around the corner. And while it may feel early, it’s that time of year when you need to be in front of your commercial facility, real estate and property management prospects to secure your place in next year’s budget. Organizations with [more…]

Keep Your Social Media Strategy on Track with a Content Calendar

While you might be a pro at brainstorming and creating killer social media content for your audience, deciding which platforms to utilize and exactly when to share your content can be a little trickier. That’s why it’s important to create a social media content calendar. A content calendar helps to keep your social media strategy [more…]

5 Tips for Successful Content Creation

From blog posts to webinars, eBooks to infographics, and photos to videos, content marketing is king. Whatever content you choose, educational or entertaining material is the catalyst of many digital marketing strategies. In fact, 91% of B2B professionals use content marketing as part of their online approach. But, what constitutes great content creation? LMI360 breaks [more…]