Keep Your Social Media Strategy on Track with a Content Calendar

While you might be a pro at brainstorming and creating killer social media content for your audience, deciding which platforms to utilize and exactly when to share your content can be a little trickier. That’s why it’s important to create a social media content calendar. A content calendar helps to keep your social media strategy [more…]

5 Tips for Successful Content Creation

From blog posts to webinars, eBooks to infographics, and photos to videos, content marketing is king. Whatever content you choose, educational or entertaining material is the catalyst of many digital marketing strategies. In fact, 91% of B2B professionals use content marketing as part of their online approach. But, what constitutes great content creation? LMI360 breaks [more…]

How to Create a Killer Webinar (That Actually Generates Leads!)

Webinars aren’t a new marketing tactic – nearly 58% of marketers use webinars for promotion! However, creating webinars isn’t just about promotional value to your company. In last month’s blog, we talked about being of service to clients in order to form meaningful relationships. Webinars are another great way to educate and inform, and hone [more…]

Boost Open Rates with Better Email Subject Lines

Nearly 281 billion emails are sent every single day, and one research firm projects that number will skyrocket to 333 billion emails per day by 2022. That’s a lot of subject lines! Whether you’re utilizing emails for marketing purposes or networking needs, every email is a pitch – or, an invitation to engage. Email subject [more…]

Mobilizing Around Mobility

These days, when people search for more information they can immediately turn to their mobile phones to look up an address, connect with a colleague on LinkedIn or gather information before making a purchase. In fact, according to Google data, 96% of people turn to a smartphone to get things done. Mobile devices are creating [more…]

Is the key to productivity working less?

When project deadlines loom and workloads increase, many of us make the decision to increase working hours. Maybe it’s not more time you need, but a re-focus of your energy. If we look at a typical workday by the numbers, studies show that 28% of office hours are spent on email with another third in [more…]

Think You Know YouTube Users? Think Again

YouTube is probably most well-known for the user-generated content by individuals – everything from funny cat videos, to music videos and documentary films, to how-to instructables. Missed a favorite segment on late night TV, check it out YouTube. If you want to see a tarantula duel a scorpion, YouTube has more than 321,000 options. If [more…]

May the Fourth Be With You (and Inspire You)

May the Fourth be with you! In celebration of Star Wars Day, it’s a great opportunity to discuss how science fiction is teaching us about the reality of life – from a Star Wars-themed defibrillator lesson, to 3D printing inspired by Terminator 2, to one of our favorite talks about the art and business of [more…]

Millennials and Today’s Multi-Generational Marketplace

According to the U.S. Bureau of Labor Statistics, the always-connected, tech-savvy Millennial generation (ages 18-24) will make up 75% of today’s multi-generational workforce by 2030. It’s estimated that one-in-three American workers are Millennials, giving them the largest share of the American workforce, having surpassed Generation X (ages 35-50) in 2015. The Millennial generation grew up [more…]

It’s A Brand New Year

New Year’s resolutions mean that you are probably setting goals for a healthier, happier, more productive version of yourself. This is also a time to invest in a more positive image for your company brand. Just like committing to your gym schedule, easier said than done! But first, just what is your brand anyway? Beyond [more…]