Changing the Blueprint: Rethinking Email Marketing for Mobile-First Users

Every morning, millions of Americans hit the snooze button on their alarm clock, grab their phone and scroll through emails, social media apps, text messages, and more before they even get out of bed. A new survey suggests that a whopping 43% of consumers check their phones within the first five minutes of waking up, [more…]

10 reasons why LinkedIn is more effective than brushing your teeth

Did you know that more people own a cell phone than a toothbrush (according to the Mobile Marketing Association of Asia)? First of all, gross. Second, this is a staggering fact to think about just how connected people are to their phones, social media and internet. In today’s digitally connected world, it’s more important than [more…]

Mobilizing Around Mobility

These days, when people search for more information they can immediately turn to their mobile phones to look up an address, connect with a colleague on LinkedIn or gather information before making a purchase. In fact, according to Google data, 96% of people turn to a smartphone to get things done. Mobile devices are creating [more…]

Think You Know YouTube Users? Think Again

YouTube is probably most well-known for the user-generated content by individuals – everything from funny cat videos, to music videos and documentary films, to how-to instructables. Missed a favorite segment on late night TV, check it out YouTube. If you want to see a tarantula duel a scorpion, YouTube has more than 321,000 options. If [more…]

It’s A Brand New Year

New Year’s resolutions mean that you are probably setting goals for a healthier, happier, more productive version of yourself. This is also a time to invest in a more positive image for your company brand. Just like committing to your gym schedule, easier said than done! But first, just what is your brand anyway? Beyond [more…]

Social Media’s Influence on the Deep Web

After the popularity of our last post on IoT (Internet of Things), we decided to do some more digging on social media’s influence on the IoT and the internet in general. In the past ten years we have seen a tremendous surge in the use of social media. Every day people are becoming more connected with mobile [more…]

The Road Ahead – Internet of Things (Iot) Part 2

Today, the Internet of Things (IoT) is THE hot technology buzzword. But, it’s not just jargon. With over nine billion connected devices worldwide, IoT is changing the world before our eyes. So, what is IoT? Basically, it is network of physical objects – devices, vehicles, buildings and other items – embedded with sensors, software and [more…]

New Year’s Resolutions for Your Business

Something about the beginning of a New Year brings about a sense of renewal. Our New Year’s resolutions help us start over, get organized and live healthier lives – this is true in both our personal and professional lives. As I was thinking about New Year’s resolutions, I came across this great article, 4 New Year’s Resolutions [more…]

Don’t Drink and Tweet

The holidays are here! As part of the holidays there are also more opportunities than usual to over imbibe at work-related, and not work-related, festivities. We’ve all been at that company holiday party where a person drinks too much and makes a fool of themselves. Now imagine if that same person had access to the [more…]

De-Bunking Social Media Myths

In today’s ever-changing world of technology, it is important to stay informed on the effects of technology on the ways we market our businesses. There has been a lot of buzz about social media and many myths circulating about it. This great article, written by B.L Ochman, president of Whatsnextonline, and published by Bloomberg.com, outlines [more…]