Changing the Blueprint: Rethinking Email Marketing for Mobile-First Users

Every morning, millions of Americans hit the snooze button on their alarm clock, grab their phone and scroll through emails, social media apps, text messages, and more before they even get out of bed. A new survey suggests that a whopping 43% of consumers check their phones within the first five minutes of waking up, [more…]

10 reasons why LinkedIn is more effective than brushing your teeth

Did you know that more people own a cell phone than a toothbrush (according to the Mobile Marketing Association of Asia)? First of all, gross. Second, this is a staggering fact to think about just how connected people are to their phones, social media and internet. In today’s digitally connected world, it’s more important than [more…]

Think You Know YouTube Users? Think Again

YouTube is probably most well-known for the user-generated content by individuals – everything from funny cat videos, to music videos and documentary films, to how-to instructables. Missed a favorite segment on late night TV, check it out YouTube. If you want to see a tarantula duel a scorpion, YouTube has more than 321,000 options. If [more…]

It’s A Brand New Year

New Year’s resolutions mean that you are probably setting goals for a healthier, happier, more productive version of yourself. This is also a time to invest in a more positive image for your company brand. Just like committing to your gym schedule, easier said than done! But first, just what is your brand anyway? Beyond [more…]

What Does IoT Mean to You?

During World Workplace 2016 in San Diego, the International Facility Management Association (IFMA) Board of Directors created a dedicated Internet of Things (IoT) task force to ascertain the best way for FM professionals to utilize the vast potential of billions of interconnected physical objects (things), each gathering data to understand and interact with the built and [more…]

How to win the internet with one 47-year layover

  Facebook can also influence expenditures and more favorable brand loyalty. Airlines and airline travel service companies can often be looked to as leaders in customer service responses on social media. After all, flight delays and layovers are often a part of travel, as is dealing with harried travelers. Skyscanner, a UK-based airline booking and [more…]

Is Pokemon Go Will Influencing Enterprise Computing and Business Forever?

Unless you have been hiding under a rock, chances are that you have heard something about Pokemon Go. This is the latest craze in mobile applications that has gotten people so involved in the game that we have seen people do crazy things in search of the next “Poke Stop.” Some of the most interesting [more…]

LinkedIn Just Made A Major Move – Did You Miss It?

Fellow avid LinkedIn users may have noticed LinkedIn’s newest feature – starting with LinkedIn’s top 500 “Influencers” they have launched a new video feature through their app LinkedIn Record. We are excited to see how Influencers, and soon the rest of us, can use this new tool to increase profile views and share our messages [more…]

Social Media’s Influence on the Deep Web

After the popularity of our last post on IoT (Internet of Things), we decided to do some more digging on social media’s influence on the IoT and the internet in general. In the past ten years we have seen a tremendous surge in the use of social media. Every day people are becoming more connected with mobile [more…]

The Road Ahead – Internet of Things (Iot) Part 2

Today, the Internet of Things (IoT) is THE hot technology buzzword. But, it’s not just jargon. With over nine billion connected devices worldwide, IoT is changing the world before our eyes. So, what is IoT? Basically, it is network of physical objects – devices, vehicles, buildings and other items – embedded with sensors, software and [more…]