Digital marketing can be a complicating beast, which means that overcomplicating your digital marketing strategy is an easy trap to fall into while planning. There’s one small secret the LMI360 team wants to let you in on, though: businesses everywhere are making their digital marketing strategies even more complicated than they need to be. Are you spending [more…]
3 Trends in the “Next Normal”: How to Make Your Virtual Events Awesome in 2021
March 11, 2021 by –
Good riddance to 2020. As we creep into the third month of 2021 (we can’t believe it, either!) we’re breaking down the “next normal” in virtual event trends. These trends are here due to the pandemic, but they’re staying power is hinges directly on how well they performed last year. Virtual events became prevalent in [more…]
Successes in 2020: Video is the New Voice
February 11, 2021 by –
Last month, we broke down some of 2020’s greatest Zoom fails: one woman took a bathroom break on camera, a successful employee’s husband showed up in the background of her video call without pants and one of our very own LMI360 employees turned herself into an avocado during a recent call and couldn’t turn off [more…]
The 4 Marketing Metrics You Should be Measuring… Right Now!
July 15, 2020 by –
It may not be sexy, but driving your marketing decision-making with data is one of the best, actionable ways to track your progress and measure success. Some marketing gurus are in the camp of “the more, the better” when it comes to marketing metrics, while others think that simply having metrics is enough. Here at [more…]
How to Elevate Your Brand in this “Digital-Only” World
May 18, 2020 by –
You’ve most likely read or heard the term, “unprecedented times,” a million different ways over the last month. And, sorry to say: we want to echo the sentiment because of how true it is. These are unprecedented times, which can leave you feeling overwhelmed with figuring out how to maximize online presence, stay connected with an audience [more…]
Are your services ready to stand out this budget season?
August 2, 2019 by –
It may feel like the dog days of summer, but fall is right around the corner. And while it may feel early, it’s that time of year when you need to be in front of your commercial facility, real estate and property management prospects to secure your place in next year’s budget. Organizations with [more…]
Keep Your Social Media Strategy on Track with a Content Calendar
July 12, 2019 by –
While you might be a pro at brainstorming and creating killer social media content for your audience, deciding which platforms to utilize and exactly when to share your content can be a little trickier. That’s why it’s important to create a social media content calendar. A content calendar helps to keep your social media strategy [more…]
5 Tips for Successful Content Creation
June 6, 2019 by –
From blog posts to webinars, eBooks to infographics, and photos to videos, content marketing is king. Whatever content you choose, educational or entertaining material is the catalyst of many digital marketing strategies. In fact, 91% of B2B professionals use content marketing as part of their online approach. But, what constitutes great content creation? LMI360 breaks [more…]
Think You Know YouTube Users? Think Again
May 18, 2017 by –
YouTube is probably most well-known for the user-generated content by individuals – everything from funny cat videos, to music videos and documentary films, to how-to instructables. Missed a favorite segment on late night TV, check it out YouTube. If you want to see a tarantula duel a scorpion, YouTube has more than 321,000 options. If [more…]
It’s A Brand New Year
January 20, 2017 by –
New Year’s resolutions mean that you are probably setting goals for a healthier, happier, more productive version of yourself. This is also a time to invest in a more positive image for your company brand. Just like committing to your gym schedule, easier said than done! But first, just what is your brand anyway? Beyond [more…]
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