It may not be sexy, but driving your marketing decision-making with data is one of the best, actionable ways to track your progress and measure success. Some marketing gurus are in the camp of “the more, the better” when it comes to marketing metrics, while others think that simply having metrics is enough. Here at [more…]
How to Elevate Your Brand in this “Digital-Only” World
May 18, 2020 by –
You’ve most likely read or heard the term, “unprecedented times,” a million different ways over the last month. And, sorry to say: we want to echo the sentiment because of how true it is. These are unprecedented times, which can leave you feeling overwhelmed with figuring out how to maximize online presence, stay connected with an audience [more…]
Are your services ready to stand out this budget season?
August 2, 2019 by –
It may feel like the dog days of summer, but fall is right around the corner. And while it may feel early, it’s that time of year when you need to be in front of your commercial facility, real estate and property management prospects to secure your place in next year’s budget. Organizations with [more…]
Keep Your Social Media Strategy on Track with a Content Calendar
July 12, 2019 by –
While you might be a pro at brainstorming and creating killer social media content for your audience, deciding which platforms to utilize and exactly when to share your content can be a little trickier. That’s why it’s important to create a social media content calendar. A content calendar helps to keep your social media strategy [more…]
5 Tips for Successful Content Creation
June 6, 2019 by –
From blog posts to webinars, eBooks to infographics, and photos to videos, content marketing is king. Whatever content you choose, educational or entertaining material is the catalyst of many digital marketing strategies. In fact, 91% of B2B professionals use content marketing as part of their online approach. But, what constitutes great content creation? LMI360 breaks [more…]
Think You Know YouTube Users? Think Again
May 18, 2017 by –
YouTube is probably most well-known for the user-generated content by individuals – everything from funny cat videos, to music videos and documentary films, to how-to instructables. Missed a favorite segment on late night TV, check it out YouTube. If you want to see a tarantula duel a scorpion, YouTube has more than 321,000 options. If [more…]
It’s A Brand New Year
January 20, 2017 by –
New Year’s resolutions mean that you are probably setting goals for a healthier, happier, more productive version of yourself. This is also a time to invest in a more positive image for your company brand. Just like committing to your gym schedule, easier said than done! But first, just what is your brand anyway? Beyond [more…]
Social Media’s Influence on the Deep Web
July 12, 2016 by –
After the popularity of our last post on IoT (Internet of Things), we decided to do some more digging on social media’s influence on the IoT and the internet in general. In the past ten years we have seen a tremendous surge in the use of social media. Every day people are becoming more connected with mobile [more…]
New Year’s Resolutions for Your Business
January 15, 2016 by –
Something about the beginning of a New Year brings about a sense of renewal. Our New Year’s resolutions help us start over, get organized and live healthier lives – this is true in both our personal and professional lives. As I was thinking about New Year’s resolutions, I came across this great article, 4 New Year’s Resolutions [more…]
Don’t Drink and Tweet
December 9, 2015 by –
The holidays are here! As part of the holidays there are also more opportunities than usual to over imbibe at work-related, and not work-related, festivities. We’ve all been at that company holiday party where a person drinks too much and makes a fool of themselves. Now imagine if that same person had access to the [more…]
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