We all know how important it is in business to make a good first impression. In fact, research shows that it takes 1/10th of a second to form a first impression about someone, with snap judgements about likeability, trustworthiness, competence and more made with a simple glance. When it comes to your website, your business [more…]
Think You Know YouTube Users? Think Again
May 18, 2017 by –
YouTube is probably most well-known for the user-generated content by individuals – everything from funny cat videos, to music videos and documentary films, to how-to instructables. Missed a favorite segment on late night TV, check it out YouTube. If you want to see a tarantula duel a scorpion, YouTube has more than 321,000 options. If [more…]
Social Media’s Influence on the Deep Web
July 12, 2016 by –
After the popularity of our last post on IoT (Internet of Things), we decided to do some more digging on social media’s influence on the IoT and the internet in general. In the past ten years we have seen a tremendous surge in the use of social media. Every day people are becoming more connected with mobile [more…]
Don’t Drink and Tweet
December 9, 2015 by –
The holidays are here! As part of the holidays there are also more opportunities than usual to over imbibe at work-related, and not work-related, festivities. We’ve all been at that company holiday party where a person drinks too much and makes a fool of themselves. Now imagine if that same person had access to the [more…]
9 Ways To Improve Your Brand
October 22, 2015 by –
It’s Q4, which always has us thinking about the ending of one year and the beginning of another. All of this change brings on new ideas for improving business, starting with branding. An article published in Forbes Magazine, by Eric T. Wagner, outlined 9 Ways To Immediately Improve Your Brand (it also quoted Michael Jackson, [more…]
De-Bunking Social Media Myths
September 18, 2015 by –
In today’s ever-changing world of technology, it is important to stay informed on the effects of technology on the ways we market our businesses. There has been a lot of buzz about social media and many myths circulating about it. This great article, written by B.L Ochman, president of Whatsnextonline, and published by Bloomberg.com, outlines [more…]
Blogging for Business
May 22, 2015 by –
There is no question that blogging is the new connection medium, taking the place of business letters and promotional material. Are you blogging? You should be. If you are, is it driving new clients and business? It should be. A website is not enough. How often can you update your “About Us” page? Blogging is [more…]
YouTube Can Help Grow Your Business
February 6, 2015 by –
YouTube channels are like personal TV stations where you can broadcast to the world anything about your business that would interest them. It’s a great medium for product launches, demos, public relation communications, interviews, advertisements, tutorials and so much more. They also provide one place to store all your video files and provide backlinks [more…]
Differentiate your Website for Facility and Property Managers
August 26, 2013 by –
How long will users stay on a Web page before leaving? It’s a perennial question, yet the answer has always been the same: Not very long! As users rush through Web pages, they often read only the headline text on the pages they actually visit (let alone all those they don’t). So, unless your writing [more…]
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