Your company website is the most important tool you have for lead generation. However, generating leads isn’t quite as simple as slapping a “Click Here” button on the homepage and calling it a day. Take a look at the following eight questions, and answer them honestly. If you answer “no,” to any of these, maybe [more…]
5 Reasons You Should Partner with a Professional Marketing Team
September 13, 2019 by –
Deciding whether or not you should partner with a professional marketing team is a tough decision. It takes careful consideration to figure out the best tactic for achieving optimal company growth on many different levels. Partnering with an external team creates synergy, extending the life (and reach!) of your current in-house team. Plus, marketing teams [more…]
Are your services ready to stand out this budget season?
August 2, 2019 by –
It may feel like the dog days of summer, but fall is right around the corner. And while it may feel early, it’s that time of year when you need to be in front of your commercial facility, real estate and property management prospects to secure your place in next year’s budget. Organizations with [more…]
How to Create a Killer Webinar (That Actually Generates Leads!)
May 10, 2019 by –
Webinars aren’t a new marketing tactic – nearly 58% of marketers use webinars for promotion! However, creating webinars isn’t just about promotional value to your company. In last month’s blog, we talked about being of service to clients in order to form meaningful relationships. Webinars are another great way to educate and inform, and hone [more…]
4 Ways to Generate More B2B Leads in the New Year
January 11, 2019 by –
Let’s talk leads. You’ve done the tried-and-true work, but you’re still just not quite generating the B2B leads you were hoping for. In 2019, we’re taking lead generation to the next level. It’s one of the most important processes of your business, but for 85% of B2B marketers, it’s the #1 challenge. There are dozens [more…]
10 reasons why LinkedIn is more effective than brushing your teeth
February 16, 2018 by –
Did you know that more people own a cell phone than a toothbrush (according to the Mobile Marketing Association of Asia)? First of all, gross. Second, this is a staggering fact to think about just how connected people are to their phones, social media and internet. In today’s digitally connected world, it’s more important than [more…]
New Year’s Resolutions for Your Business
January 15, 2016 by –
Something about the beginning of a New Year brings about a sense of renewal. Our New Year’s resolutions help us start over, get organized and live healthier lives – this is true in both our personal and professional lives. As I was thinking about New Year’s resolutions, I came across this great article, 4 New Year’s Resolutions [more…]
9 Ways To Improve Your Brand
October 22, 2015 by –
It’s Q4, which always has us thinking about the ending of one year and the beginning of another. All of this change brings on new ideas for improving business, starting with branding. An article published in Forbes Magazine, by Eric T. Wagner, outlined 9 Ways To Immediately Improve Your Brand (it also quoted Michael Jackson, [more…]
Powerful Email Subject Lines
March 27, 2015 by –
I recently re-read and interesting blog posted by Carrie Kuempel with VisibleGains tracking how presidential candidates backed by millions of dollars in consultants and technology are using email on behalf of their candidates. Carrie signed up to receive email from the Republican primary candidates and figured it would be interesting to see what subject line [more…]
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