5 Reasons You Should Partner with a Professional Marketing Team

Deciding whether or not you should partner with a professional marketing team is a tough decision. It takes careful consideration to figure out the best tactic for achieving optimal company growth on many different levels. Partnering with an external team creates synergy, extending the life (and reach!) of your current in-house team. Plus, marketing teams [more…]

Are your services ready to stand out this budget season?

  It may feel like the dog days of summer, but fall is right around the corner. And while it may feel early, it’s that time of year when you need to be in front of your commercial facility, real estate and property management prospects to secure your place in next year’s budget. Organizations with [more…]

Serving vs. Selling: How to Build Lasting Client Relationships

Scroll through any number of your social media outlets and I bet you’ll find post after post from professionals trying to sell you something. From connections wanting a better job to networking seminars trying to sell you a product, it’s common to see the, “I want you to pay me more because I want more” [more…]

10 reasons why LinkedIn is more effective than brushing your teeth

Did you know that more people own a cell phone than a toothbrush (according to the Mobile Marketing Association of Asia)? First of all, gross. Second, this is a staggering fact to think about just how connected people are to their phones, social media and internet. In today’s digitally connected world, it’s more important than [more…]

How Connected is Too Connected?

95% of Americans own a mobile phone of some kind. In today’s digitally connected world, smartphones add unprecedented levels of convenience to both our personal and professional lives. It’s easy to see why smartphones have quickly become so popular, but there may be some significant downsides to an employee-mindset of being always connected. Studies from [more…]

It’s A Brand New Year

New Year’s resolutions mean that you are probably setting goals for a healthier, happier, more productive version of yourself. This is also a time to invest in a more positive image for your company brand. Just like committing to your gym schedule, easier said than done! But first, just what is your brand anyway? Beyond [more…]

How to win the internet with one 47-year layover

  Facebook can also influence expenditures and more favorable brand loyalty. Airlines and airline travel service companies can often be looked to as leaders in customer service responses on social media. After all, flight delays and layovers are often a part of travel, as is dealing with harried travelers. Skyscanner, a UK-based airline booking and [more…]

LinkedIn Just Made A Major Move – Did You Miss It?

Fellow avid LinkedIn users may have noticed LinkedIn’s newest feature – starting with LinkedIn’s top 500 “Influencers” they have launched a new video feature through their app LinkedIn Record. We are excited to see how Influencers, and soon the rest of us, can use this new tool to increase profile views and share our messages [more…]

The Road Ahead – Internet of Things (Iot) Part 2

Today, the Internet of Things (IoT) is THE hot technology buzzword. But, it’s not just jargon. With over nine billion connected devices worldwide, IoT is changing the world before our eyes. So, what is IoT? Basically, it is network of physical objects – devices, vehicles, buildings and other items – embedded with sensors, software and [more…]

Black Friday Rebellion

Recently, REI made a decision to close all of its stores on Black Friday, sparking a lot of talk on the internet. We think it is a brilliant gesture. The employees are happy, and they are getting a lot of free press. An article published in Fortune, by Hannah Elise Jones, outlines more details about [more…]