Did you know that more people own a cell phone than a toothbrush (according to the Mobile Marketing Association of Asia)? First of all, gross. Second, this is a staggering fact to think about just how connected people are to their phones, social media and internet. In today’s digitally connected world, it’s more important than [more…]
How Connected is Too Connected?
February 17, 2017 by –
95% of Americans own a mobile phone of some kind. In today’s digitally connected world, smartphones add unprecedented levels of convenience to both our personal and professional lives. It’s easy to see why smartphones have quickly become so popular, but there may be some significant downsides to an employee-mindset of being always connected. Studies from [more…]
It’s A Brand New Year
January 20, 2017 by –
New Year’s resolutions mean that you are probably setting goals for a healthier, happier, more productive version of yourself. This is also a time to invest in a more positive image for your company brand. Just like committing to your gym schedule, easier said than done! But first, just what is your brand anyway? Beyond [more…]
How to win the internet with one 47-year layover
September 13, 2016 by –
Facebook can also influence expenditures and more favorable brand loyalty. Airlines and airline travel service companies can often be looked to as leaders in customer service responses on social media. After all, flight delays and layovers are often a part of travel, as is dealing with harried travelers. Skyscanner, a UK-based airline booking and [more…]
LinkedIn Just Made A Major Move – Did You Miss It?
August 12, 2016 by –
Fellow avid LinkedIn users may have noticed LinkedIn’s newest feature – starting with LinkedIn’s top 500 “Influencers” they have launched a new video feature through their app LinkedIn Record. We are excited to see how Influencers, and soon the rest of us, can use this new tool to increase profile views and share our messages [more…]
The Road Ahead – Internet of Things (Iot) Part 2
April 11, 2016 by –
Today, the Internet of Things (IoT) is THE hot technology buzzword. But, it’s not just jargon. With over nine billion connected devices worldwide, IoT is changing the world before our eyes. So, what is IoT? Basically, it is network of physical objects – devices, vehicles, buildings and other items – embedded with sensors, software and [more…]
Black Friday Rebellion
November 24, 2015 by –
Recently, REI made a decision to close all of its stores on Black Friday, sparking a lot of talk on the internet. We think it is a brilliant gesture. The employees are happy, and they are getting a lot of free press. An article published in Fortune, by Hannah Elise Jones, outlines more details about [more…]
9 Ways To Improve Your Brand
October 22, 2015 by –
It’s Q4, which always has us thinking about the ending of one year and the beginning of another. All of this change brings on new ideas for improving business, starting with branding. An article published in Forbes Magazine, by Eric T. Wagner, outlined 9 Ways To Immediately Improve Your Brand (it also quoted Michael Jackson, [more…]
De-Bunking Social Media Myths
September 18, 2015 by –
In today’s ever-changing world of technology, it is important to stay informed on the effects of technology on the ways we market our businesses. There has been a lot of buzz about social media and many myths circulating about it. This great article, written by B.L Ochman, president of Whatsnextonline, and published by Bloomberg.com, outlines [more…]
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