Did you know that more people own a cell phone than a toothbrush (according to the Mobile Marketing Association of Asia)? First of all, gross. Second, this is a staggering fact to think about just how connected people are to their phones, social media and internet. In today’s digitally connected world, it’s more important than [more…]
Millennials and Today’s Multi-Generational Marketplace
March 17, 2017 by –
According to the U.S. Bureau of Labor Statistics, the always-connected, tech-savvy Millennial generation (ages 18-24) will make up 75% of today’s multi-generational workforce by 2030. It’s estimated that one-in-three American workers are Millennials, giving them the largest share of the American workforce, having surpassed Generation X (ages 35-50) in 2015. The Millennial generation grew up [more…]
How Connected is Too Connected?
February 17, 2017 by –
95% of Americans own a mobile phone of some kind. In today’s digitally connected world, smartphones add unprecedented levels of convenience to both our personal and professional lives. It’s easy to see why smartphones have quickly become so popular, but there may be some significant downsides to an employee-mindset of being always connected. Studies from [more…]
It’s A Brand New Year
January 20, 2017 by –
New Year’s resolutions mean that you are probably setting goals for a healthier, happier, more productive version of yourself. This is also a time to invest in a more positive image for your company brand. Just like committing to your gym schedule, easier said than done! But first, just what is your brand anyway? Beyond [more…]
How to win the internet with one 47-year layover
September 13, 2016 by –
Facebook can also influence expenditures and more favorable brand loyalty. Airlines and airline travel service companies can often be looked to as leaders in customer service responses on social media. After all, flight delays and layovers are often a part of travel, as is dealing with harried travelers. Skyscanner, a UK-based airline booking and [more…]
Is Pokemon Go Will Influencing Enterprise Computing and Business Forever?
August 30, 2016 by –
Unless you have been hiding under a rock, chances are that you have heard something about Pokemon Go. This is the latest craze in mobile applications that has gotten people so involved in the game that we have seen people do crazy things in search of the next “Poke Stop.” Some of the most interesting [more…]
New Year’s Resolutions for Your Business
January 15, 2016 by –
Something about the beginning of a New Year brings about a sense of renewal. Our New Year’s resolutions help us start over, get organized and live healthier lives – this is true in both our personal and professional lives. As I was thinking about New Year’s resolutions, I came across this great article, 4 New Year’s Resolutions [more…]
Don’t Drink and Tweet
December 9, 2015 by –
The holidays are here! As part of the holidays there are also more opportunities than usual to over imbibe at work-related, and not work-related, festivities. We’ve all been at that company holiday party where a person drinks too much and makes a fool of themselves. Now imagine if that same person had access to the [more…]
Black Friday Rebellion
November 24, 2015 by –
Recently, REI made a decision to close all of its stores on Black Friday, sparking a lot of talk on the internet. We think it is a brilliant gesture. The employees are happy, and they are getting a lot of free press. An article published in Fortune, by Hannah Elise Jones, outlines more details about [more…]
9 Ways To Improve Your Brand
October 22, 2015 by –
It’s Q4, which always has us thinking about the ending of one year and the beginning of another. All of this change brings on new ideas for improving business, starting with branding. An article published in Forbes Magazine, by Eric T. Wagner, outlined 9 Ways To Immediately Improve Your Brand (it also quoted Michael Jackson, [more…]
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