Peanut butter and jelly. Pen and page. Song and dance. Video and marketing. They might be different, but they all make the perfect pair. If you want to increase your lead generation and social media engagement, start including video! Video marketing is easier and more affordable than ever with today’s technology. Here are a few [more…]
Are your services ready to stand out this budget season?
It may feel like the dog days of summer, but fall is right around the corner. And while it may feel early, it’s that time of year when you need to be in front of your commercial facility, real estate and property management prospects to secure your place in next year’s budget. Organizations with [more…]
Millennials and Today’s Multi-Generational Marketplace
According to the U.S. Bureau of Labor Statistics, the always-connected, tech-savvy Millennial generation (ages 18-24) will make up 75% of today’s multi-generational workforce by 2030. It’s estimated that one-in-three American workers are Millennials, giving them the largest share of the American workforce, having surpassed Generation X (ages 35-50) in 2015. The Millennial generation grew up [more…]
How Connected is Too Connected?
95% of Americans own a mobile phone of some kind. In today’s digitally connected world, smartphones add unprecedented levels of convenience to both our personal and professional lives. It’s easy to see why smartphones have quickly become so popular, but there may be some significant downsides to an employee-mindset of being always connected. Studies from [more…]
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