Remarkable thought leadership can take a toll on an essential partner in any networking plan: your schedule. Otherwise, gung-ho executives may shy away from committing fully to expanding their industry authority, simply due to a perceived lack of time.
But implementing the services of a savvy sales and marketing team, like LMI360, can reveal unseen pockets of both availability and inspiration to fuel your thought leadership efforts. Here are time-effective strategies you can put to work right away:
#1: Tell your stories as a team.
No man is an island, nor should any executive go it alone along the path toward effective messaging. Make use of the wisdom and insights latent in your business that take the form of your most knowledgeable staff.
Conduct regular brainstorming sessions around key aspects of your business, such as innovation and industry regulations. What these meetings reveal could ignite compelling concepts for articles and infographics that you could captain.
Willingness to delegate the outlining and rounding-out of this content to your most relevant team members can shorten turnaround time and equip you with persuasive materials on a consistent basis.
#2: Re-think, repurpose, and recycle.
Don’t think that originality means avoiding the archives of past content. On the contrary: mine your body of work, sifting for gems that deserve greater attention as fodder for future output.
For example: emails you’ve exchanged with clients on challenging topics, reports from last year, and quotes from your work files can be remixed as social media posts, ideas for email newsletters, or nuggets to incorporate into an upcoming speaking engagement.
#3: Curate with conviction.
Interweave your own perspective with the viewpoints of businesses and fellow leaders you admire. Curation, or the usage of content you didn’t necessarily create, can boost your credibility as a leader; it can also help avoid egocentricity, in fact supporting an attitude of how well-rounded your take on your industry truly is.
Providing meaningful content in this way can curry favor with your target audience. Don’t forget to tag the leader or business you are mentioning to both honor your sources and remind these individuals of your presence and your appreciation of them.
#4: Once weekly, do a professional favor.
Thought leadership involves more than just producing great content. It also entails nurturing rewarding relationships.
Treating an admired colleague to a power lunch or serving as a connector between two worthwhile members of your network, can go a long way toward enhancing the potency of your affiliations.
All the while, your efforts may also generate concepts for fresh content, photo-ops for social media, or quick video or audio exchanges to make use of throughout your social media strategy.
Curation, content repurposing, idea generation: tactics like these are the tip of the iceberg of what a compelling sales and marketing company should be offering you.
Look for a team like LMI360 to collaborate with you to strategize in ways that empower your thought leadership and promote the powers of your business.
Contact us today to learn how our efforts can simplify and up-level every networking move you make.
