The tradition at the end of the year is to resolve for a “better” you for the upcoming year, but what about a better business? Your website, social media platforms, email communications, logo, and message are the face of your company. It’s what tells consumers who you are and what you can offer them, and how you are different from the other company offering the same service.
Website
Take your website for example, when is the last time you really reviewed it? There are so many things that can be easily overlooked, like a service that you no longer offer or a misspelled word, a broken link, or information that is no longer necessary.
Trends
One of the biggest trends in 2023 is the customer experience. According to Forbes, customers crave experience above all else when it comes to choosing where and what they will spend their money on. The key factor in this trend is immersion and interactivity. Your website and social presence play a huge role in this. Is your website mobile-friendly? Most people are looking at your website on their phone or tablet, is it user-friendly? Or is the setup only meant for a full-size computer? Is your website interactive? Is your social media presence engaging?
Action Items
Another thing to take a closer look at would be the call-to-action items. Do you have set call-to-action items and are they noticeable? Calling attention to action items and making them engaging for customers can be the key to gaining new opportunities, both on your website and your social media platforms.
Brand
In addition to the above items, is your branding consistent and your message clear? Having a solid brand identity and mission sets you apart from the competition and becomes your company’s identity, making it one of the most valuable assets for your company.
If you answered “no” to any of the above questions, it may be time for a conversation!
Some things that we can help with to you get ahead of your competition in 2023:
- Strategy Development
- Key Messaging Development
- Blog Creation & Posting
- Affordable Video Production
- Email Campaigns
- Social Media
- Google Business Listing
- SEO Optimization
- Ad Campaign Management
- Collateral Development
- Webinar Production
- Podcast Production
- Association Engagement
- Event Support
- Case Study Development
- Appointment Setting
- Ongoing Collaboration & Support
If you’re not sure where to start, we can help. LMI360 is the only full-service Digital Agency that is 100% focused on organizations that support the Commercial Built Environment. We serve as an extension of your team and deliver results through top talent, experience, a tailored approach to brand recognition, and lead generation.
