Is your LinkedIn company page working as hard as you are? With over 930 million professionals on the platform, an optimized LinkedIn presence is no longer optional, it’s essential for business growth, talent acquisition, and brand development.

Make the Most of LinkedIn Features

• Featured Section: Showcase your best content—recent awards, significant announcements, or testimonials—in this prime real estate at the top of your page. Rotate content regularly to keep visitors engaged.
• Events & Open Positions: Publishing events increases visibility and positions your organization as active and engaged. Posting open positions not only attracts talent but signals company growth to your broader audience.
• Short-Form Video: Leverage LinkedIn’s video capabilities to share authentic, concise content. 30-to 90-second videos showcasing company culture, product demonstrations, or thought leadership generates 5x more engagement than text posts.

LinkedIn’s AI Capabilities

• AI-Powered Search: Utilize LinkedIn’s AI search to find highly relevant connections and job candidates with increased precision.
• Content Recommendations: Take advantage of LinkedIn’s AI-driven content recommendations to discover relevant articles and posts for your industry.
• AI for Recruiting: Use AI-based tools to filter and find the best candidates for open roles.
• Message suggestions: Use the AI suggestions to improve your messaging.

Brand Alignment

• Graphics & Copy: Maintain visual consistency with your brand guidelines. Use your company colors, proper logo sizes, and consistent messaging tone. Ensure header images are professional and compelling.
• Employee Banners: Provide team members with branded profile banners to create a unified appearance. When employees use consistent company imagery, it strengthens brand recognition across the platform.

Drive Engagement

Employee Interactions: When team members like, comment on, and share company content, it dramatically expands reach through algorithmic boosts. Especially within the first few hours of posting.

Content shared by employees typically sees:

• 2x higher engagement rates than company shares alone.
• 8x more reach through combined employee networks.
• Significantly higher trust levels from audience members.
• Encourage participation at all levels—from executives to new hires—to humanize your brand and demonstrate an engaged workforce.

LinkedIn Tips & Tricks: Unlocking Hidden Potential

• Repurpose Content: Convert blog posts or articles into LinkedIn articles to reach a wider audience.
• Strategic Skill Endorsements: Encourage employees to endorse each other for relevant skills to enhance credibility.
• “People Also Viewed” Insight: Use this feature on competitor pages to identify potential partners or competitors.
• Advanced Search Operators: Employ Boolean searches to find highly targeted leads and connections.
• Saved Searches & Alerts: Save key searches and set alerts to stay informed about new opportunities.
• LinkedIn Newsletter Use: Begin a newsletter to maintain a relationship with your connections.
• Native Document Sharing: Upload PDFs and presentations directly to LinkedIn for increased engagement.
• Utilize LinkedIn polls: Simple polls can increase engagement and give you valuable feedback.
• Analyze competitor pages: learn what works, and what doesn’t from your competitors.

Not Sure Where to Start?

Feeling overwhelmed by LinkedIn’s features or uncertain how to effectively control your company page? LMI360 can help. Our team specializes in creating engaging content and visual strategies, turning your page into a valuable business asset.