Case Study

smartBOX

smartBOX launched in the fall of 2019 at IFMA’s World Workplace in Phoenix, AZ with a single product, an office phoneBOX. The goal was to provide a modern solution for sound and space distractions. LMI360 has supported the evolution of the brand including national market research, logo creation, a full website refresh, extensive collateral development, social media enhancements, press release creation, CRM configuration, and an ongoing outreach campaign.

Goal

Market Growth

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Focused on sustainable growth!

We are happy to be a core part of the team that is helping to grow an American Manufacturing company.

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Goals

To develop brand recognition that would resonate with designers, commercial office furniture dealers, reps, and end users.

Deliverables

Weekly Cadence
Blog Development and Distribution
Social Media Monthly Calendar
Dynamic Weekly Posting
Ongoing Intuitive Email Campaign
Monthly Metrics Review
Monthly Planning Session
Ongoing Product Collateral Development
Brand Guidelines and Development
Social Media Campaigns and Ads
Website Design and Maintenance
Video Production & YouTube Channel Set-up
Lookbook and Spec Sheet Collateral Design
Integrated CRM
Event and Association Planning

Results

First generation interactive website
Full product line collateral development
Significant prospect list development
Emails delivered – 18,436
700% increase in LinkedIn followers
400% increase in web traffic

Design Services

From logo to style guide to full brand guidelines.

Website

A SEO-focused website reflects the brands core values.

Content Development

Spec Sheets, Brochures, and Press Releases.

Social Media

An effective tailored LinkedIn strategy.

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