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Lead Management Institute

Case Study

IBM & IBM Business Partners

LMI360 has supported the IBM and the IBM Business Partner Ecosystem since 2013. At the core of our activities has been MAXIMO, the leading Enterprise Asset Management Platform. In addition, we have promoted ancillary product launches, mobility solutions, analytics, BIM and TRIRIGA. This market generally sees a 6-to-24-month sales cycle, and requires long-term nurturing with a focus on customer benefits.

Goal

Demand Generation

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Focused on delivering actionable opportunities.

We are proud to be a part of the team supporting operational efficiencies for major infrastructure.

Would you like to work with us?

Simply put, pipeline development supported by very specific metrics. Given the broad reach of the product offerings long term nurturing and favorably showcasing the brand.

  • Bi-Weekly Cadence
  • Monthly Calendar Development
  • Content Creation
  • Prospect List Development
  • Email Campaigns
  • Webinar Hosting
  • Inside Sales Support
  • Prospect & Win Tracking
  • Monthly Metrics Review
  • Over 4,000 Webinar Attendees
  • Over 100 Hosted Webinars
  • Over 300,000 Emails Sent
  • Over 370 Leads Developed
  • Over $5.6mil Revenue Pipeline

Design Services

Event Fact Sheets & Webinar PowerPoints

Webinars

Effective, engaging and focus on client benefit

Content Development

Scripts, Email Templates and Workflows

Inside Sales

Dedicated to growing the pipeline

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