Business marketing last year was like a roller coaster ride. We saw new platforms, new channels, new roles and new tools pop up all over the place. It’s as though innovation and growth is speeding up all around us and we are surrounded by opportunities to reach new customers and delight them. It’s been [more…]
Differentiate your Website for Facility and Property Managers
August 26, 2013 by –
How long will users stay on a Web page before leaving? It’s a perennial question, yet the answer has always been the same: Not very long! As users rush through Web pages, they often read only the headline text on the pages they actually visit (let alone all those they don’t). So, unless your writing [more…]
CRM Enabled Websites: Turn your website into a Lead Generation Machine
June 2, 2013 by –
Over the last decade Website Reality has evolved from the days when we wondered… “Why should we invest money in a good website?” to “WE HAVE TO HAVE A BETTER WEBSITE TO BE MORE COMPETITIVE” Over the years thousands of website companies have sprung up to design and build you a nice brochure website. [more…]
10 reasons why blogging is better than paying for SEO
February 19, 2013 by –
Below is an excerpt from LMI360 friend Francine Hardaway which was recently posted in the Phoenix Business Journal. Let’s assume you, or someone in your company, has information to share. If not, you’re probably in the wrong business. And let’s also assume you have a limited marketing budget, as every one does. Why should you [more…]
Protect Your Digital Real Estate, How Hackers Exploit ‘The Seven Deadly Sins’
December 17, 2012 by –
Cybercriminals are more than willing to exploit instincts which make users vulnerable The phenomenon of “social engineering” is behind the vast majority of successful hacking. This isn’t the hi-tech wizardry of Hollywood but is a good, old-fashioned confidence trick. It’s been updated for the modern age, and although modern terms such as “phishing” and [more…]
Budget Season Stand Out
August 17, 2012 by –
As we mentioned previously it’s that time of year when you need to be in front of your Facility and Property management prospects for next year’s budgeting process. Organizations with traditional, calendar year budgeting cycles typically launch the number crunching merriment from July to November. Maybe it’s time for a little of that good old [more…]
Are Companies Really Wasting 71% of Internet Leads?
July 30, 2012 by –
Ken Krogue, Contributor to FORBES just posted an article based on this topic it’s definitely worth a read in our opinion. Some excellent excerpts are shared below. What would your CEO say if you proved 71% of the leads your company generates on the Internet are wasted? Who would be fired? Entire industries exist to [more…]
10 Google Projections for Mobile Websites in 2012
June 27, 2012 by –
Every day more and more smartphones get activated and more websites are producing content that are optimized for smartphones. According to Google estimates: More than 1 billion people will use mobile devices as their primary internet access point. There will be 10 days where >50% of trending search terms will be on mobile Mobile’s role [more…]
When you look at buying a house or a commercial building, what are the things that come to mind?
June 19, 2012 by –
Curb Appeal? Location? Appraised Value? Disclosure and the History of the Property Potential for Appreciation? If we think of websites in the same way as bricks and mortar real estate it can help illustrate what is important in the world of digital real estate. Think in terms of the prospective buyer during the annual budget [more…]
Domain Names are Valuable Real Estate
June 14, 2012 by –
Your URL strategy makes a difference in your digital real estate success. What are your web addresses and why is it important? From a pure business perspective, it is essential that your company website is easy to find you in cyberspace. Some of the key strategies to consider are to ensuring your URL is the [more…]
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