Twitter isn’t profitable but it’s worth a BILLION?

According to CNN Money, Twitter wants to raise $1 billion in its IPO. Twitter pulled back the curtain on its $1 billion initial public stock offering on Thursday, revealing that the social network is still unprofitable. In its first public financial statement, Twitter said it lost $79.4 million on about $317 million in sales in [more…]

Get Your Website in Front of IFMA/BOMA

You may have a great website, well designed, informative and colorful.  But if it is not seen or noticed by IFMA/BOMA members or other business groups, you are a click away from obscurity. Being a member of BOMA or IFMA paves the way for businesses or individuals who own, manage, plan, develop, market or lease [more…]

3 things Facility Managers look for on your Website

Facility Managers don’t make critical building and operational decisions by looking at your website. But they do check it out and form an impression about your business, services and your companies fit for their needs. Business relationships are the gold standard for business development but beyond that your references and website are critical factors. If [more…]

A You Tube Channel Can Help Your Business

  YouTube channels are like personal TV stations where you can broadcast to the world anything about your business that would interest them. It’s a great medium for product launches, demos, public relation communications, interviews, advertisements, tutorials and so much more. They also provide one place to store all your video files and provide backlinks [more…]

Monitor the Web for Key Business Intelligence

Would you like to subscribe to a free service that automatically cruises the web searching for keywords that are relevant to your business, your competitors and your customers?  It turns out to be relatively easy and FREE! Google alerts, http://www.google.com/alerts , offered by Google, automatically notifies users when new content from news, web, blogs, video [more…]

Powerful Email Subject Lines

I recently read and interesting blog posted by Carrie Kuempel with VisibleGains tracking how presidential candidates backed by millions of dollars in consultants and technology are using email on behalf of their candidates. Carrie signed up to receive email from the Republican primary candidates and figured it would be interesting to see what subject line techniques [more…]

A Great WEBSITE to Kick Off 2012

More and more your prospects are researching their vendors and service providers on the web.  Todays’ great websites need to be more than a static reflection of your corporate brochure with a page to read the executive bio’s and contact us.  They need to help us generate business. Along those lines one of the web [more…]

7 Secrets to Maximizing your Trade Show Success

A trade show can be a large marketing investment for companies and it is often difficult to gauge specifically what we got for that large marketing spend.  In addition, there are countless hours of preparation, setup, tear-down, staff flights, hotels and meals.  A typical investment example is shown below: 10 x 10 Booth – $10,000 [more…]

“If it ain’t broke, don’t fix it?”

While it’s true that human relationships will always be essential to a successful business, the way those relationships are originated, nurtured and maintained is changing. Today’s business leader needs to combine the science of process-driven operations with the art of collaborative relationships, using the most profitable and most expedient sales resources required to meet customers’ [more…]

“Multiple Simultaneous Marketing Equations”

Wikipedia:  A solution to a system of equations is a particular specification of the values of all variables that simultaneously satisfies all of the equations. Marketing your company can be even more challenging than a complex math algorithm.  What are the right investments, where is the best ROI and which things are MUST HAVE vs. [more…]