In today’s ever-changing world of technology, it is important to stay informed on the effects of technology on the ways we market our businesses. There has been a lot of buzz about social media and many myths circulating about it. This great article, written by B.L Ochman, president of Whatsnextonline, and published by Bloomberg.com, outlines [more…]
Blogging for Business
May 22, 2015 by –
There is no question that blogging is the new connection medium, taking the place of business letters and promotional material. Are you blogging? You should be. If you are, is it driving new clients and business? It should be. A website is not enough. How often can you update your “About Us” page? Blogging is [more…]
What is CRENAB?
April 10, 2015 by –
Commercial Real Estate Networking and Beer. Our rules are simple: No whining, No cover charge, No board of trustees. We gather in a casual and fun environment to network and meet industry related connections. We are a group of unique deal and development individuals that meet once per month to enjoy a beer and [more…]
Powerful Email Subject Lines
March 27, 2015 by –
I recently re-read and interesting blog posted by Carrie Kuempel with VisibleGains tracking how presidential candidates backed by millions of dollars in consultants and technology are using email on behalf of their candidates. Carrie signed up to receive email from the Republican primary candidates and figured it would be interesting to see what subject line [more…]
Maximize Your Email Opens
March 9, 2015 by –
At LMI360 we send out and track thousands of emails every week for our clients. Informed thinking was that Monday and Friday were generally bad and that best results would be for emails sent Tuesday – Thursday, preferably mid-morning or mid-afternoon to avoid early morning crisis and lunch time activities. We decided to do [more…]
YouTube Can Help Grow Your Business
February 6, 2015 by –
YouTube channels are like personal TV stations where you can broadcast to the world anything about your business that would interest them. It’s a great medium for product launches, demos, public relation communications, interviews, advertisements, tutorials and so much more. They also provide one place to store all your video files and provide backlinks [more…]
MARKETING YOUR BUSINESS
April 27, 2014 by –
Marketing is a tricky business. You must not come across to a prospective or existing client as a braggart, but you need to relate what services you can provide that are 1) better than the competition’s; and, 2) innovative and new; while giving the assurance the end-of-project success. Most importantly, don’t promise what you can’t [more…]
A Blog is a Blog is a Blog
March 28, 2014 by –
Even the word “blog” sounds boring, doesn’t it? Say it – “blog.” Ugh! But it doesn’t have to be. “Blog” is defined by the Miriam Webster dictionary as “a Web site on which someone writes about personal opinions, activities, and experiences.” The complete definition is “a Web site that contains an online personal journal with [more…]
10 Online Marketing Predictions to support Your Strategy in 2014
March 5, 2014 by –
Business marketing last year was like a roller coaster ride. We saw new platforms, new channels, new roles and new tools pop up all over the place. It’s as though innovation and growth is speeding up all around us and we are surrounded by opportunities to reach new customers and delight them. It’s been [more…]
I’ll do better with my emails with these 10 old letter writing tips
February 21, 2014 by –
Before email, letter-writing guides were best sellers, the faddy self-help books of their day. There are still many things that we can learn from them before pressing “send”, says Simon Garfield. 1. Keep it brief, make it simple. This advice first appeared in a Latin tract somewhere between the 4th Century BC [more…]
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