Similar to your company, LMI360 is bombarded by email from companies that want to sell us services and tools. One of the companies that really “Gets It” and does a nice job of email marketing to us is HubSpot.
For various reasons we currently use tools from their competitors yet they continue to email us with valuable information which makes us question why we shouldn’t give them a chance to earn our business.
Below is an excerpt from a recent HubSpot email on THE VALUE OF BUSINESS BLOGGING. We couldn’t say it better so we thought we’d pass it along.