Social Media is one aspect of your Digital Real Estate portfolio and is typically used in conjunction with other portfolio assets like your website, emails, landing pages and other digital media. It needs to be addressed in context of the entire portfolio and how to best leverage the ever changing world of social media with the rest of your marketing plans.
Using social media like all digital assets requires time and budgets to be successful. LMI360 studies show that companies often dabble in various aspects of social media over time showing minimal quantifiable results.
At LMI360 we recommend using social media as an adjunct to your overall marketing plan and campaigns. Together they can be a powerful tool to get the right message to a broader range of prospects than ever before.
One of the key tenants of our Sales 2.0 approach is to use the right tool for the right job and secondarily, use the most cost effective tool to accomplish the marketing objectives. LinkedIn, Twitter, FaceBook, YouTube, HootSuite and dozens of others are tools that we can evaluate as the best tool to compliment your marketing campaigns.