Think You Know YouTube Users? Think Again

YouTube is probably most well-known for the user-generated content by individuals – everything from funny cat videos, to music videos and documentary films, to how-to instructables. Missed a favorite segment on late night TV, check it out YouTube. If you want to see a tarantula duel a scorpion, YouTube has more than 321,000 options. If [more…]

Social Media’s Influence on the Deep Web

After the popularity of our last post on IoT (Internet of Things), we decided to do some more digging on social media’s influence on the IoT and the internet in general. In the past ten years we have seen a tremendous surge in the use of social media. Every day people are becoming more connected with mobile [more…]

Don’t Drink and Tweet

The holidays are here! As part of the holidays there are also more opportunities than usual to over imbibe at work-related, and not work-related, festivities. We’ve all been at that company holiday party where a person drinks too much and makes a fool of themselves. Now imagine if that same person had access to the [more…]

9 Ways To Improve Your Brand

It’s Q4, which always has us thinking about the ending of one year and the beginning of another. All of this change brings on new ideas for improving business, starting with branding. An article published in Forbes Magazine, by Eric T. Wagner, outlined 9 Ways To Immediately Improve Your Brand (it also quoted Michael Jackson, [more…]

De-Bunking Social Media Myths

In today’s ever-changing world of technology, it is important to stay informed on the effects of technology on the ways we market our businesses. There has been a lot of buzz about social media and many myths circulating about it. This great article, written by B.L Ochman, president of Whatsnextonline, and published by Bloomberg.com, outlines [more…]

3 Things Facility Managers Look for in Your Website

Facility Managers don’t make critical building and operational decisions by looking at your website. But they do check it out and form an impression about your business, services and your companies fit for their needs. Business relationships are the gold standard for business development but beyond that your references and website are critical factors. If [more…]

Blogging for Business

There is no question that blogging is the new connection medium, taking the place of business letters and promotional material. Are you blogging? You should be. If you are, is it driving new clients and business? It should be. A website is not enough. How often can you update your “About Us” page? Blogging is [more…]

YouTube Can Help Grow Your Business

  YouTube channels are like personal TV stations where you can broadcast to the world anything about your business that would interest them. It’s a great medium for product launches, demos, public relation communications, interviews, advertisements, tutorials and so much more. They also provide one place to store all your video files and provide backlinks [more…]

Differentiate your Website for Facility and Property Managers

How long will users stay on a Web page before leaving? It’s a perennial question, yet the answer has always been the same: Not very long! As users rush through Web pages, they often read only the headline text on the pages they actually visit (let alone all those they don’t). So, unless your writing [more…]

CRM Enabled Websites: Turn your website into a Lead Generation Machine

  Over the last decade Website Reality has evolved from the days when we wondered… “Why should we invest money in a good website?” to “WE HAVE TO HAVE A BETTER WEBSITE TO BE MORE COMPETITIVE” Over the years thousands of website companies have sprung up to design and build you a nice brochure website. [more…]