Think You Know YouTube Users? Think Again

YouTube is probably most well-known for the user-generated content by individuals – everything from funny cat videos, to music videos and documentary films, to how-to instructables. Missed a favorite segment on late night TV, check it out YouTube. If you want to see a tarantula duel a scorpion, YouTube has more than 321,000 options. If [more…]

It’s A Brand New Year

New Year’s resolutions mean that you are probably setting goals for a healthier, happier, more productive version of yourself. This is also a time to invest in a more positive image for your company brand. Just like committing to your gym schedule, easier said than done! But first, just what is your brand anyway? Beyond [more…]

Social Media’s Influence on the Deep Web

After the popularity of our last post on IoT (Internet of Things), we decided to do some more digging on social media’s influence on the IoT and the internet in general. In the past ten years we have seen a tremendous surge in the use of social media. Every day people are becoming more connected with mobile [more…]

New Year’s Resolutions for Your Business

Something about the beginning of a New Year brings about a sense of renewal. Our New Year’s resolutions help us start over, get organized and live healthier lives – this is true in both our personal and professional lives. As I was thinking about New Year’s resolutions, I came across this great article, 4 New Year’s Resolutions [more…]

Don’t Drink and Tweet

The holidays are here! As part of the holidays there are also more opportunities than usual to over imbibe at work-related, and not work-related, festivities. We’ve all been at that company holiday party where a person drinks too much and makes a fool of themselves. Now imagine if that same person had access to the [more…]

Black Friday Rebellion

Recently, REI made a decision to close all of its stores on Black Friday, sparking a lot of talk on the internet. We think it is a brilliant gesture. The employees are happy, and they are getting a lot of free press. An article published in Fortune, by Hannah Elise Jones, outlines more details about [more…]

9 Ways To Improve Your Brand

It’s Q4, which always has us thinking about the ending of one year and the beginning of another. All of this change brings on new ideas for improving business, starting with branding. An article published in Forbes Magazine, by Eric T. Wagner, outlined 9 Ways To Immediately Improve Your Brand (it also quoted Michael Jackson, [more…]

De-Bunking Social Media Myths

In today’s ever-changing world of technology, it is important to stay informed on the effects of technology on the ways we market our businesses. There has been a lot of buzz about social media and many myths circulating about it. This great article, written by B.L Ochman, president of Whatsnextonline, and published by Bloomberg.com, outlines [more…]

3 Things Facility Managers Look for in Your Website

Facility Managers don’t make critical building and operational decisions by looking at your website. But they do check it out and form an impression about your business, services and your companies fit for their needs. Business relationships are the gold standard for business development but beyond that your references and website are critical factors. If [more…]

Have You Googled Yourself Today?

If you have Googled yourself (and, really, who hasn’t?), did you like what you saw? Was it the YOU that you thought you were? Maybe not! Googling oneself (or ego-surfing) is the digital age’s guilty pleasure, since we are all, to some extent, narcissists. “Googlers” want to know what others think and see about them. [more…]