Don’t Drink and Tweet

The holidays are here! As part of the holidays there are also more opportunities than usual to over imbibe at work-related, and not work-related, festivities. We’ve all been at that company holiday party where a person drinks too much and makes a fool of themselves. Now imagine if that same person had access to the [more…]

Black Friday Rebellion

Recently, REI made a decision to close all of its stores on Black Friday, sparking a lot of talk on the internet. We think it is a brilliant gesture. The employees are happy, and they are getting a lot of free press. An article published in Fortune, by Hannah Elise Jones, outlines more details about [more…]

De-Bunking Social Media Myths

In today’s ever-changing world of technology, it is important to stay informed on the effects of technology on the ways we market our businesses. There has been a lot of buzz about social media and many myths circulating about it. This great article, written by B.L Ochman, president of Whatsnextonline, and published by Bloomberg.com, outlines [more…]

How to Plan a Business Networking Event

There are many reasons to host a business networking event – it is a great way to meet new people in your field, it can lead to new clients, and it can generate positive buzz about your company. Networking events can range in style from formal events with guest speakers and organized networking formats, to [more…]

Have You Googled Yourself Today?

If you have Googled yourself (and, really, who hasn’t?), did you like what you saw? Was it the YOU that you thought you were? Maybe not! Googling oneself (or ego-surfing) is the digital age’s guilty pleasure, since we are all, to some extent, narcissists. “Googlers” want to know what others think and see about them. [more…]

Powerful Email Subject Lines

I recently re-read and interesting blog posted by Carrie Kuempel with VisibleGains tracking how presidential candidates backed by millions of dollars in consultants and technology are using email on behalf of their candidates. Carrie signed up to receive email from the Republican primary candidates and figured it would be interesting to see what subject line [more…]

Maximize Your Email Opens

  At LMI360 we send out and track thousands of emails every week for our clients.  Informed thinking was that Monday and Friday were generally bad and that best results would be for emails sent Tuesday – Thursday, preferably mid-morning or mid-afternoon to avoid early morning crisis and lunch time activities. We decided to do [more…]

YouTube Can Help Grow Your Business

  YouTube channels are like personal TV stations where you can broadcast to the world anything about your business that would interest them. It’s a great medium for product launches, demos, public relation communications, interviews, advertisements, tutorials and so much more. They also provide one place to store all your video files and provide backlinks [more…]

Networking 101

I was fortunate to see David Nour with RENetworks – Relationship Economics Enterprise Social Network at an IFMA World Workplace several years ago. It was a an insightful and very entertaining presentation. I have since connected with David on LinkedIn and have subscribed to his monthly email which is always a good read. I thought [more…]

Twitter isn’t profitable but it’s worth a BILLION?

According to CNN Money, Twitter wants to raise $1 billion in its IPO. Twitter pulled back the curtain on its $1 billion initial public stock offering on Thursday, revealing that the social network is still unprofitable. In its first public financial statement, Twitter said it lost $79.4 million on about $317 million in sales in [more…]