Social Media’s Influence on the Deep Web

After the popularity of our last post on IoT (Internet of Things), we decided to do some more digging on social media’s influence on the IoT and the internet in general. In the past ten years we have seen a tremendous surge in the use of social media. Every day people are becoming more connected with mobile [more…]

New Year’s Resolutions for Your Business

Something about the beginning of a New Year brings about a sense of renewal. Our New Year’s resolutions help us start over, get organized and live healthier lives – this is true in both our personal and professional lives. As I was thinking about New Year’s resolutions, I came across this great article, 4 New Year’s Resolutions [more…]

Don’t Drink and Tweet

The holidays are here! As part of the holidays there are also more opportunities than usual to over imbibe at work-related, and not work-related, festivities. We’ve all been at that company holiday party where a person drinks too much and makes a fool of themselves. Now imagine if that same person had access to the [more…]

9 Ways To Improve Your Brand

It’s Q4, which always has us thinking about the ending of one year and the beginning of another. All of this change brings on new ideas for improving business, starting with branding. An article published in Forbes Magazine, by Eric T. Wagner, outlined 9 Ways To Immediately Improve Your Brand (it also quoted Michael Jackson, [more…]

De-Bunking Social Media Myths

In today’s ever-changing world of technology, it is important to stay informed on the effects of technology on the ways we market our businesses. There has been a lot of buzz about social media and many myths circulating about it. This great article, written by B.L Ochman, president of Whatsnextonline, and published by Bloomberg.com, outlines [more…]

3 Things Facility Managers Look for in Your Website

Facility Managers don’t make critical building and operational decisions by looking at your website. But they do check it out and form an impression about your business, services and your companies fit for their needs. Business relationships are the gold standard for business development but beyond that your references and website are critical factors. If [more…]

Blogging for Business

There is no question that blogging is the new connection medium, taking the place of business letters and promotional material. Are you blogging? You should be. If you are, is it driving new clients and business? It should be. A website is not enough. How often can you update your “About Us” page? Blogging is [more…]

Have You Googled Yourself Today?

If you have Googled yourself (and, really, who hasn’t?), did you like what you saw? Was it the YOU that you thought you were? Maybe not! Googling oneself (or ego-surfing) is the digital age’s guilty pleasure, since we are all, to some extent, narcissists. “Googlers” want to know what others think and see about them. [more…]

A Blog is a Blog is a Blog

Even the word “blog” sounds boring, doesn’t it? Say it – “blog.” Ugh! But it doesn’t have to be. “Blog” is defined by the Miriam Webster dictionary as “a Web site on which someone writes about personal opinions, activities, and experiences.” The complete definition is “a Web site that contains an online personal journal with [more…]

10 Online Marketing Predictions to support Your Strategy in 2014

  Business marketing last year was like a roller coaster ride. We saw new platforms, new channels, new roles and new tools pop up all over the place. It’s as though innovation and growth is speeding up all around us and we are surrounded by opportunities to reach new customers and delight them. It’s been [more…]