De-Bunking Social Media Myths

In today’s ever-changing world of technology, it is important to stay informed on the effects of technology on the ways we market our businesses. There has been a lot of buzz about social media and many myths circulating about it. This great article, written by B.L Ochman, president of Whatsnextonline, and published by Bloomberg.com, outlines [more…]

How to Plan a Business Networking Event

There are many reasons to host a business networking event – it is a great way to meet new people in your field, it can lead to new clients, and it can generate positive buzz about your company. Networking events can range in style from formal events with guest speakers and organized networking formats, to [more…]

3 Things Facility Managers Look for in Your Website

Facility Managers don’t make critical building and operational decisions by looking at your website. But they do check it out and form an impression about your business, services and your companies fit for their needs. Business relationships are the gold standard for business development but beyond that your references and website are critical factors. If [more…]

Blogging for Business

There is no question that blogging is the new connection medium, taking the place of business letters and promotional material. Are you blogging? You should be. If you are, is it driving new clients and business? It should be. A website is not enough. How often can you update your “About Us” page? Blogging is [more…]

Have You Googled Yourself Today?

If you have Googled yourself (and, really, who hasn’t?), did you like what you saw? Was it the YOU that you thought you were? Maybe not! Googling oneself (or ego-surfing) is the digital age’s guilty pleasure, since we are all, to some extent, narcissists. “Googlers” want to know what others think and see about them. [more…]

What is CRENAB?

Commercial Real Estate Networking and Beer. Our rules are simple: No whining, No cover charge, No board of trustees. We gather in a casual and fun environment to network and meet industry related connections.   We are a group of unique deal and development individuals that meet once per month to enjoy a beer and [more…]

Powerful Email Subject Lines

I recently re-read and interesting blog posted by Carrie Kuempel with VisibleGains tracking how presidential candidates backed by millions of dollars in consultants and technology are using email on behalf of their candidates. Carrie signed up to receive email from the Republican primary candidates and figured it would be interesting to see what subject line [more…]

Maximize Your Email Opens

  At LMI360 we send out and track thousands of emails every week for our clients.  Informed thinking was that Monday and Friday were generally bad and that best results would be for emails sent Tuesday – Thursday, preferably mid-morning or mid-afternoon to avoid early morning crisis and lunch time activities. We decided to do [more…]

YouTube Can Help Grow Your Business

  YouTube channels are like personal TV stations where you can broadcast to the world anything about your business that would interest them. It’s a great medium for product launches, demos, public relation communications, interviews, advertisements, tutorials and so much more. They also provide one place to store all your video files and provide backlinks [more…]

MARKETING YOUR BUSINESS

Marketing is a tricky business. You must not come across to a prospective or existing client as a braggart, but you need to relate what services you can provide that are 1) better than the competition’s; and, 2) innovative and new; while giving the assurance the end-of-project success. Most importantly, don’t promise what you can’t [more…]